Thursday, January 28, 2010

FIELD NOTE 1.23 - Revelations can happen in a grocery store.

I always love walking through grocery stores. I find them relaxing and could probably spend all day wandering back and forth examining the products and the produce. Tonight while searching adamantly for rice in E. Leclerc (which seems to be the French equivalent of Wal-Mart) I was struck by just how many rice choices there were. After the initial shock of that wore off I began to realize the vast price differences ranging from 0,68 euro all the way up to 6,45 euro per bag.
The old me wouldn't have thought twice about upgrading from the 0,68 euro bag, but being here and having to try to stretch 20 euros as far as it will go until my funds arrive. It also made me think about my consumer behavior in the United States where a few dollars or a few cents didn't really seem like that big of a deal. But here the price is magnified so those little sums add up more quickly.
So I placed that 0,68 euro bag of rice in my bag without a single regret. This is growth, perhaps.

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